Serena started her philanthropic journey at Free The Children in 2009, and has since become an Associate at Stonegate Private Counsel and a Partner The Donor Motivation Program® Canada. The Donor Motivation Program® is a national organization committed to engaging donors in the philanthropic conversation. She is passionate about breaking down the barriers between the for-profit and non-profit sectors. Through her current role as CAGP (Canadian Association of Gift Planners) GTA Chair, she hopes to set an example of a collaboration and innovation, to foster new ideas and partnerships. She is also involved with the George Hull Centre for Children and Families, The Toronto Foundation, and The Stop Community Food Centre. Outside of work, she loves trotting around Toronto with her beagle, Bogart.