We Saw What Was Missing In Planned Giving. So We Built It.
DEDICATION
In Memory Of Keith Thomson
The Donor Motivation Program®, Founder, Canada
In 2008, Keith Thomson brought the Donor Motivation Program® to Canada, driven by his passion for philanthropy and his belief that thoughtful financial planning could create extraordinary charitable impact.
He became one of Canada's most respected advocates for charitable planning, inspiring families to make the most of their wealth while giving more to the causes closest to their hearts.
Keith's vision was to bring together like-minded advisors who shared his passion for generosity and to redirect more wealth into the charitable sector. The Donor Motivation Program® became a way to bring that vision to life.
A cherished friend, partner, mentor, and family man, Keith is deeply missed, but his vision continues to inspire everything we do.
One of his favourite quotes:
“That's why we're here — to make a dent in the universe.”
Keith, we'll keep making a million little dents in your honour.
1995
Founded in the USA
Scott Keffer founded The Donor Motivation Program® in Pittsburgh, Pennsylvania, to help charities engage more donors, inspire planned giving, and achieve lasting results.
2008
Bringing It to Canada
Inspired by Scott's vision, Keith Thomson brought The Donor Motivation Program® to Canada, combining his passion for philanthropy with a proven financial planning approach.
2010
Expanding Our Reach
With encouragement from Marcella Zanella of The Nature Conservancy of Canada, our first planned giving consultant joined in Calgary, launching our national expansion.
2013
Supporting Planned Giving Education
The Donor Motivation Program® Canada became the CAGP Conference Education Sponsor. We remain a sponsor to this day, demonstrating our commitment to advancing planned giving education.
2017
Building a National Presence
Serena Hak became Keith's partner, helping expand The Donor Motivation Program® into a national network of consultants.
2020
Adapting Through Innovation
When COVID-19 changed how we connected, we created the first webinar version of our Donor Presentation.
2022
Expanding the Conversation
We expanded the conversation to include a dedicated Women's Presentation and Business Owner Presentation.
2024
Redirecting Social Capital
We reached $300 million in social capital redirected back to the charitable sector—a reminder that for every dollar we know about, there are nine we do not.
Today
Inspiring More Legacies
Led by Serena Hak, Executive Director and Owner, our national team of planned giving consultants helps charities spark more meaningful conversations and inspire confident donors to take action.
